Pfizer

New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to release a brand-new ‘discrete’ form of the drug that will replace the iconic – and instantly recognisable – little blue tablet.

The distinct diamond-shaped tablets could soon be replaced by a pink, rectangular ‘wafer’ that dissolves on the tongue, implying it does not need to be taken with water.

About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million for Viagra on the NHS.

The drug first came to the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.

It was very first developed in the 1980s as a heart illness medication, however trial individuals observed it had an uncommon negative effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has made an application for a trademark in the UK for the new form of the drug, Viagra ODF.

Viatris has already released the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which might be more suitable for many customers.

The distinct tablets – which can trigger humiliation for some patients – has been reinvented and a brand-new dissolvable type might be readily available to Brits in the next five years. Stock image

‘Tablets are not always tolerable to patients and likewise in some cases the size of tablets may put clients off having them,’ Thorrun Govind, pharmacist and health professional, told The Telegraph.

She included: ‘Some guys may still be finding the concept of having Viagr embarrassing, but I would hope that males’s health and discussions about sexual health have moved on given that Viagra was first created.’

Ms Govind believes this new style is a ‘favorable advance’.

The new dissolvable medication is thought to likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the paper that the trademark application is a ‘good sign’ it will be available within the next 5 years.

She discussed trade mark registrations can be cancelled if they are not used for a constant period of five years or more after registration. As a result, it seems Viatris plans to introduce the product within the next couple of years.

However, approving a hallmark would not guarantee the ODF might be offered and it would need to be approved by the Medicines & Healthcare items Regulatory Agency first.

It’s anticipated to cost the like the tablet variation and to be offered in the very same doses.

An overall of 4.57 million prescriptions for sildenafil, more typically known by the brand name Viagra, and other types of impotency drugs offered under the brand Cialis and Levitra, were dished out by the health service in 2023

This follows dodgy Viagra was found to be Britain’s most significant fake drug after more than ₤ 6.2 countless phony blue pill were seized by UK regulators in 2023.

More supplies of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.

Health officials said online sellers flouting regulations were behind the fake supplies with a lot of being imported from nations like India without a suitable licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best referred to as Viagra, were confiscated last year.

Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also taken.

While all medications carry prospective side effects drugs from undependable sources may either not work or bring extra ingredients or pollutants like heavy metals or other drugs that could be hazardous.